Sources and assumptions
What is verified, what is directional, and what will be validated at kickoff.
Every figure on this site is either traced to a primary source below or marked as requiring validation.
Verified
Statements traced to a primary source.
| Statement | Source | Status |
|---|---|---|
| More than 44,000 accounts connected through the initial Canva integration; recent enhancements include expanded social publishing, more flexible email exports, improved account management, AI-assisted subject lines and captions, and social video assets. | Constant Contact partnership brief, October 2026 | Constant Contact |
| Canva's help article on sending a design by email covers Export to Gmail, states that Gmail is not an email service provider, and names Mailchimp, HubSpot and Brevo as platforms for campaigns. Constant Contact is not named. | canva.com/help/send-canva-email-via-gmail, 19 Oct 2026 | Verified |
| "How to Create a Canva Email Template and Send It in Minutes" published 30 April 2026, updated 26 June 2026; "Email Marketing with Canva: A Step-by-Step Guide" published 31 July 2026. | Constant Contact blog post index, 19 Oct 2026 | Verified |
| Constant Contact ranks for nine Canva terms, about 356 searches a month, all on /blog/canva-newsletter-template/ (best position 7). The integration page and the July guide do not appear. Mailchimp ranks for nine Canva terms, about 148 a month, on its integrations page and a help article, holding its branded pair at 1 and 2. | Moz keywords-by-site exports, constantcontact.com and mailchimp.com, 20 Oct 2026 (each capped at 30,000 keywords) | Verified |
| Mailchimp-only rankings around Canva topics: social media scheduling (about 3,400 a month), cross-posting and omnichannel (about 2,900), event emails (about 2,000), images in email (about 1,900), newsletter examples (about 890), campaign examples (about 640), brand consistency (about 550), building an email list (about 525), restaurant email (about 430), real estate email (about 360), measuring email (about 360). | Same exports; keywords in the Mailchimp export absent from the Constant Contact export, customer email archives excluded | Verified, approximate |
| All 25 original topics checked against constantcontact.com: three converted to updates of existing posts (mobile-friendly emails, 2017; holiday email design, 2022; restaurants), two merged into other topics. 23 remain: 5 updates, 18 net-new. | Blog post sitemap, Moz ranking URLs, knowledge base and community search, 20 Oct 2026 | Verified |
| Expanded integration announced 16 April 2026 at Canva Create; publish and send emails or social posts directly from within Canva; available globally including US, UK, Canada and Australia. | Constant Contact press release, constantcontact.com/news, 16 Apr 2026 | Verified |
| Channels: email, TikTok, Instagram, Facebook and LinkedIn, selected in Canva's share menu, with scheduling, automation and reporting. | Same release, Q&A section | Verified |
| Integration runs in both directions: earlier asset sync from Constant Contact to Canva remains; the Apps Marketplace experience adds Canva to Constant Contact. | Same release, Q&A section | Verified |
| Brand assets stored in Constant Contact stay synced to Canva. | Same release | Verified |
| No additional cost on any plan; available during the 30-day free trial; new users can start a trial from the Canva Apps Marketplace with no credit card. | Same release; constantcontact.com/features/integrations/canva | Verified |
| Canva ended 2025 with more than 265 million monthly active users and more than 31 million paying users. | Canva disclosure reported by TechCrunch, February 2026 (secondary coverage checked across several outlets) | Verified, secondary |
| Existing Canva footprint on constantcontact.com: product page (/features/integrations/canva), blog post "How to Create a Canva Email Template and Send It in Minutes" (30 Apr 2026), blog post "Email Marketing with Canva: A Step-by-Step Guide" (July 2026), press release, community posts, Canva Apps Marketplace listing. | Site search, 28 Aug 2026 | Verified |
| Mailchimp's Canva search footprint at 51+ monthly searches is two branded terms ("canva mailchimp", "canva and mailchimp"), about 124 searches a month combined, at positions 1 and 2 on its integration page. No Canva-to-email, template or how-to terms. | Moz keywords-by-site export for mailchimp.com, 28 Aug 2026 | Verified |
| Mailchimp's design-adjacent footprint is about 155,000 searches a month across templates, generic graphic design, infographics, logos, email design and fonts; the email templates cluster alone is 93 terms and about 27,000 searches, 65 of them outside the top 10. | Same export | Verified |
| Canva publishes an integrations page, a Help Center article and a Design School lesson for Mailchimp. No equivalent for Constant Contact was found beyond the Apps Marketplace listing. | canva.com, 28 Aug 2026; to be confirmed with the Canva partner team | Verified, search-based |
| Image-heavy Canva emails are a recurring customer concern. | Constant Contact community thread, January 2026 | Verified, qualitative |
Requires validation
Figures and claims confirmed at kickoff before they appear in any report.
| Claim | Origin | How it will be validated | Status |
|---|---|---|---|
| Earlier figure of around 670 monthly searches across six Canva email terms. Superseded by the 20 October export (about 356 across nine terms, all on the April template post). | Prior Moz export, mid 2026 | Re-run in Constant Contact's licensed keyword tool and Search Console; expand to the full query map on the strategy page; report as ranges. | Directional |
| The blog captures around 5.5 ranking keywords per URL against a nearest competitor's roughly 9.9. | Prior Moz domain comparison | Used as a diagnostic on the method page only; refreshed at kickoff. | Directional |
| Volume, quality and trial-likelihood ratings for each intent group on the demand map. | NativeCode assessment | Ratings are analytical judgments; volumes will be populated from validated data and the ratings revisited against them. | Estimate |
| Canva Content Planner's native scheduling channels (relevant to #04). | Not yet checked | Verify on Canva's help center at drafting time. | Unverified |
| Whether a knowledge base article for the integration already exists (relevant to the integration guide). | Not yet checked | Confirm with support content owners in week one. | Unverified |
| Which of the recent enhancements are live and approved for external communication at the time each piece is drafted. | Partnership brief | Confirmed with marketing at kickoff and before each draft. Nothing is published about a capability before then. | Confirm |
| Trial behavior of Canva-sourced users, activation rates, and any Level 4 or 5 figure. | No data available to NativeCode | Requires Constant Contact product analytics. No figure is stated on this site. | Not stated |
| Legal, privacy and technical feasibility of the Small Business Marketing Index. | Proposal only | Legal and privacy review in 2027; the Index does not proceed without it. | Proposal |
Coverage and confidentiality
What this site is, and what it deliberately leaves out.
This site is the strategy, kickoff and topic bank for the Canva initiative. Reporting access, attribution and analytics are already in place under the existing engagement and are not restated here. Validation items above are resolved in the first two weeks of November and reported in the first monthly report.
Confidentiality. This site contains no commercial terms, no rates and no personal names. Partnership figures taken from Constant Contact's own brief are labelled as such. It is written so that it can be forwarded within Constant Contact without redaction.