Content and acquisition roadmap · September to December 2026

Twenty articles and four structural pages, each with a job in the funnel.

Every entry below states who is searching, what they are about to do, which page they should land on, where it sends them next, and what number proves it worked. Priority is assigned by distance from the integration: P1 drives connection or trial directly, P2 strengthens the decision, P3 supports.

Articles20, five a month

Priority mix7 P1 · 12 P2 · 1 P3

Structural pages4, built with the web team

Delivery1st and 15th of each month

Clusters

Six clusters, one hub, and a rule about links.

Every article links up to the hub and to its cluster anchor. No article links sideways to a sibling that targets a neighboring query. That single rule is what prevents cannibalization across twenty pages on one topic.

Cluster 1 · Canva → Email

Send what you made

Four articles. Anchor: the existing "Email marketing with Canva" guide, refreshed and interlinked. The core acquisition cluster.

Cluster 2 · Canva + Constant Contact

Own the branded pair

One explainer, plus the hub expansion and integration guide. Every other page links here.

Cluster 3 · Canva → Multichannel

Amplify and measure

Five articles. Anchor: from design to campaign. Tells the one-asset, five-channel, one-report story.

Cluster 4 · Commercial

Win the decision

Three articles with a published comparison methodology. Route to trial. Need brand and legal sign-off on naming competitors.

Cluster 5 · Verticals

The reader's own week

Five articles: real estate, agencies, nonprofits, events, local business. Join the existing real estate and agency tracks.

Cluster 6 · Templates with a send step

Creation with a next step

Two roundups, each entry ending in a send. Complement the existing template walkthrough rather than repeating it.

Structural pages

Four pages that give the articles something to link to.

NativeCode writes the copy, structure, schema and internal links. The web team owns the URL and the template. Each is specified so it can live under the existing integration page or as a blog pillar, whichever the architecture allows.

Page	Month	Purpose	Sections	Owner
Hub expansion/features/integrations/canva	September brief · October live	Turn the product page into the authoritative destination: create → connect → send → amplify → measure, with proof, walkthrough and FAQ.	Sequence diagram · both integration directions · channels · pricing and trial facts · FAQ mirroring the launch Q&A · links to each cluster anchor	Web team NativeCode copy
Canva integration guideKnowledge base or /features/integrations/canva/guide	September	The step-by-step reference. Verify whether a knowledge base article already exists; refresh rather than duplicate if so.	Connect from Canva · connect from Constant Contact · import a design · share to social · troubleshooting	Web or support team NativeCode copy
Canva + Email MarketingSection page or pillar	October	Cluster 1 anchor for search and AI retrieval. Summarizes the four email articles and the existing guide.	Definition · three ways to send · the integration route · article index · FAQ	Web team NativeCode copy
Canva + Social Media MarketingSection page or pillar	November	Cluster 3 anchor. Four channels from one share menu, scheduling, reporting.	Channel table · scheduling · what Canva's planner does and what this adds · article index	Web team NativeCode copy

Further section pages planned for 2027 if demand validates: Canva + Newsletters, Canva + Marketing Automation, Canva + Real Estate, Canva + Agencies, Canva Templates.

Calendar

September to December, five a month, P1 first.

Open any article for its full specification. Use the filters to view one cluster or the P1 set only; filtering needs no script and prints in full.

September

5 articles · Own the branded query and the core email question

01Canva + Constant Contact: How the Integration Works, and What It Lets You Docanva constant contact integration· Connect stageP1Canva + Constant Contact

Funnel stageConnect

Search intentBranded integration, informational

URL/blog/canva-constant-contact-integration/

Secondary queriescanva and constant contact · does constant contact work with canva · constant contact canva app · connect canva to constant contact

Canva relevanceSearcher already uses Canva and is checking that Constant Contact fits its workflow.

Constant Contact relevanceThe product's own launch. Both directions of the integration, the five channels, brand asset sync, pricing (free on every plan), trial from the Apps Marketplace.

Why it belongsThe single highest-intent branded query set. The product page ranks for it but is a marketing page; an explainer with a walkthrough, screenshots, limits and an FAQ is what the query and the answer engines are asking for. Also the page every other article links to.

Primary CTASee how Canva + Constant Contact works, then start a free trial

Destination/features/integrations/canva (hub) → free trial

Internal linksUp to hub · down to #2, #4, #6 · from every article in the program

AI answer opportunityDefinition passage: what the integration is, in under 60 words. Q&A block mirroring the press release questions (channels, cost, markets, trial).

Measurement goalTop 3 on the branded pair by week 8; integration CTA click rate; assisted trials.

02How to Send a Canva Design as an Email (Without Downloading It First)how to send a canva design as an email· Distribute stageP1Canva → Email

Funnel stageDistribute

Search intentTask, informational with commercial next step

URL/blog/send-canva-design-as-email/

Secondary queriessend canva design via email · email a canva design · how to send canva as email · canva design to email

Canva relevanceThe design is finished and the searcher is stuck on the sending step. This is the customer moment in its purest form.

Constant Contact relevanceThree honest routes: attach or paste (and why it breaks), Canva's own share options (and their limits for lists), and the integration route with tracking and scheduling.

Why it belongsThe canonical 'what now' query. It cannot be answered well without naming a sending tool, so Constant Contact enters naturally rather than by force. Distinct from the existing 'Email marketing with Canva' guide, which is a full workflow; this is one task.

Primary CTALearn how the integration works

Destination#1 explainer, then hub

Internal linksUp to #1 and hub · to existing Email marketing with Canva guide · to #4

AI answer opportunityStep list extractable as a HowTo. Direct answer: 'You can send a Canva design as an email in three ways...' with a comparison table of the three routes.

Measurement goalRank in top 5 by week 10; CTA click rate to #1; presence in AI Overviews for the query.

03Can Canva Send Email Campaigns? What Canva Does, What It Doesn't, and What to Use With Itcan canva send emails· Connect stageP1Canva → Email

Funnel stageConnect

Search intentQuestion, informational, pre-purchase

URL/blog/can-canva-send-emails/

Secondary queriescan canva send email campaigns · does canva have email marketing · canva email marketing · canva newsletter email send

Canva relevanceA Canva user testing whether their design tool is also their marketing tool. The honest answer is the acquisition.

Constant Contact relevanceCanva designs emails; sending to a subscriber list, tracking, automation and compliance need an email platform. The integration is the shortest route from one to the other.

Why it belongsThis is the exact question answer engines get asked, and a factually precise answer is more persuasive than a pitch. Constant Contact is the worked example, not the only option mentioned.

Primary CTASee how the integration works

Destination#1 explainer

Internal linksUp to #1 and hub · to #2 · to #10 (do you need email software)

AI answer opportunityOne-sentence answer at the top, then a capability table: design, send to list, scheduling, automation, reporting, compliance, by tool.

Measurement goalAI answer presence for the question across five engines; ranking; downstream clicks to #1.

04How to Send a Canva Newsletter to Subscribers (Without Attaching a PDF)how to send a canva newsletter· Distribute stageP1Canva → Email

Funnel stageDistribute

Search intentTask, informational with strong product adjacency

URL/blog/send-canva-newsletter/

Secondary querieshow to email a canva newsletter · send canva newsletter to subscribers · canva newsletter as email · canva newsletter pdf email

Canva relevanceThe newsletter is the most common Canva-to-email asset for small businesses and nonprofits, and the PDF attachment is the most common mistake.

Constant Contact relevanceExplains why attachments hurt deliverability and mobile reading, then shows the import route, list management and the send.

Why it belongsComplements the existing April walkthrough (which builds the template) by owning the send. Newsletter intent is closer to a recurring send than a single design, which is the retention behavior the program wants.

Primary CTAImport a design (existing customers) / start free trial (new)

DestinationConnect step on hub → trial

Internal linksUp to hub and #1 · to existing Canva newsletter template post · to #8 · to #17

AI answer opportunityDirect answer plus a 'why not a PDF' passage (deliverability, mobile, tracking) that engines can lift as reasoning.

Measurement goalTop 5 by week 12; import CTA clicks; trials attributed.

05Best Email Marketing Platforms for Canva Users: Compared on How the Integration Actually Worksbest email marketing platform for canva· Connect stageP1Commercial

Funnel stageConnect

Search intentCommercial comparison, decision stage

URL/blog/email-marketing-platforms-for-canva/

Secondary queriesemail marketing platforms that integrate with canva · best email platform for canva users · canva compatible email marketing · canva email marketing integration

Canva relevanceSearcher is choosing marketing software and Canva compatibility is a purchase criterion.

Constant Contact relevanceConstant Contact is compared on published, checkable criteria: direction of the integration, channels supported beyond email, whether the design moves without download, cost, and trial terms.

Why it belongsComparison pages take longest to rank and earn the most per click, so this one is published in month one. The methodology is published and the same for every entry, so the page is defensible if a competitor reads it.

Primary CTAStart free trial

DestinationTrial page, Canva-tagged

Internal linksUp to hub and #1 · to #3 · to #14

AI answer opportunityComparison table with one row per platform and identical columns; a short methodology passage that engines can quote when asked 'which email tools work with Canva'.

Measurement goalRanking and AI citation on the comparison query; trial starts; trial conversion vs site baseline.

DependencyNeeds brand and legal guidance on naming competitors before drafting.

Filter active. Months with no matching articles show only their heading.

October

5 articles · The multichannel story, and templates with a send step

06How to Use One Canva Design Across Email and Social Mediause canva design for email and social media· Distribute stageP1Canva → Multichannel

Funnel stageDistribute

Search intentWorkflow, informational with product adjacency

URL/blog/canva-design-email-and-social/

Secondary queriescanva design for email and instagram · repurpose canva design · one design multiple channels canva · canva email and social

Canva relevanceThe searcher made one asset and wants more from it. Amplification is the story the partnership tells.

Constant Contact relevanceOne design, five channels, from one share menu, with scheduling and one report. The multichannel capability is the differentiator against single-channel tools.

Why it belongsTurns the integration from an email feature into a marketing workflow. This is the article most aligned with how the partnership is described internally.

Primary CTASee how the integration works, then connect Canva

DestinationHub → connect step

Internal linksUp to hub and #1 · to #7 · to #9 · to #17

AI answer opportunityA channel-by-channel table (format, sizing, what changes) and a numbered workflow; both are extractable.

Measurement goalRanking on the workflow queries; hub clicks; social posts published by content-sourced accounts (product data).

07How to Schedule Canva Posts to Instagram, Facebook, TikTok and LinkedIn From One Placecanva social media scheduling· Distribute stageP1Canva → Multichannel

Funnel stageDistribute

Search intentTask, informational, tool-selection adjacent

URL/blog/schedule-canva-social-posts/

Secondary queriesschedule canva posts · canva schedule to instagram · canva content planner vs · post canva design to tiktok and instagram

Canva relevanceScheduling is the first thing people do after a social design. Canva has a native content planner, so the article has to be honest about it.

Constant Contact relevanceWhere Canva's planner is enough, say so. Where the searcher also wants email, automation and cross-channel reporting, the integration is the answer.

Why it belongsHigh demand, and a place to be credible rather than promotional. The honesty is what earns the citation and the trial.

Primary CTAConnect Canva (customers) / start free trial

DestinationConnect step on hub

Internal linksUp to hub · to #6 · to #17

AI answer opportunityDirect comparison passage: what Canva's planner does and what a marketing platform adds. Requires verification of Canva's current native channel list.

Measurement goalRanking; AI answer presence; connect CTA clicks.

DependencyVerify Canva Content Planner channel support at drafting time.

0812 Canva Newsletter Templates You Can Turn Into Email Campaignscanva newsletter templates· Create stageP2Templates with a send step

Funnel stageCreate

Search intentTemplate roundup with a distribution outcome

URL/blog/canva-newsletter-templates-to-send/

Secondary queriescanva email newsletter templates · free canva newsletter template · canva newsletter template email · newsletter templates canva business

Canva relevanceHighest raw demand in the program. The searcher is at the start of the loop.

Constant Contact relevanceEvery template pairs with a send step, a list, a subject line and the channel it also works on. The article ends at the integration, not at a download.

Why it belongsBuilt around the rule that a template article must answer what happens after the design is done. Cannibalisation risk with the existing template walkthrough is managed by scope (roundup vs build) and by linking.

Primary CTAExplore templates, then import a design

DestinationExisting template walkthrough → hub connect step

Internal linksUp to hub · to existing Canva newsletter template post · to #4

AI answer opportunityEach template entry is a self-contained mini-passage (use case, audience, send cadence) that engines can lift individually.

Measurement goalRanking on the template queries; downstream clicks to #4 and the walkthrough; import CTA clicks.

09How to Turn a Canva Design Into a Marketing Campaign: A Small Business Workflowhow to turn a canva design into a marketing campaign· Distribute stageP2Canva → Multichannel

Funnel stageDistribute

Search intentWorkflow, informational

URL/blog/canva-design-to-marketing-campaign/

Secondary querieshow to market a canva design · canva marketing campaign · what to do after creating a design in canva · canva campaign small business

Canva relevanceThe searcher has a design and no plan. This is the broadest form of the customer moment.

Constant Contact relevanceThe campaign structure (email + social + follow-up + measurement) is Constant Contact's product surface end to end.

Why it belongsThe canonical 'what to do after' page and the natural anchor for cluster 3. Long-tail and AI-friendly.

Primary CTASee how Canva + Constant Contact works

DestinationHub

Internal linksUp to hub and #1 · to #6, #7 · to #17 · from vertical pages

AI answer opportunityA five-step campaign framework with a worked example (one asset, one week, three channels).

Measurement goalLong-tail impressions growth; hub clicks; presence as a cited source on 'what to do after' questions.

10Do You Need Email Marketing Software If You Use Canva?do you need email marketing software if you use canva· Connect stageP2Commercial

Funnel stageConnect

Search intentQuestion, pre-purchase, decision stage

URL/blog/do-you-need-email-marketing-software-with-canva/

Secondary queriescanva vs email marketing software · is canva enough for email marketing · canva or mailchimp · canva email marketing alternatives

Canva relevanceA Canva user deciding whether to add a second tool at all. The most common objection in the funnel.

Constant Contact relevanceThe honest yes-if answer: list management, deliverability, compliance, automation and reporting are the reasons, and the integration removes the switching cost.

Why it belongsThis page pre-empts the objection that stops trials. Written as a decision aid, not a pitch, so it can be cited.

Primary CTAStart free trial

DestinationTrial page, Canva-tagged

Internal linksUp to hub · to #3 · to #5

AI answer opportunityA direct yes/no-with-conditions answer in the first paragraph; a checklist of situations where the answer is no.

Measurement goalTrial starts; trial conversion; AI answer presence.

Filter active. Months with no matching articles show only their heading.

November

5 articles · Verticals, the commercial roundup, and the holiday piece in time

11Canva + Email Marketing for Real Estate Agents: From Listing Card to Client Inboxcanva for real estate agents email· Distribute stageP2Vertical

Funnel stageDistribute

Search intentVertical workflow, informational with commercial adjacency

URL/blog/canva-real-estate-email-marketing/

Secondary queriescanva real estate email template · real estate newsletter canva · send listing flyer by email · canva real estate marketing

Canva relevanceAgents are heavy Canva users for listing cards, open house flyers and just-sold graphics.

Constant Contact relevanceJoins Constant Contact's existing real estate positioning and NativeCode's real estate content track. Listing → email → social → follow-up is the loop in one profession.

Why it belongsVertical pages convert better than generic ones because the example is the reader's own week. Also strengthens the existing real estate hub through internal linking.

Primary CTASee how the integration works, then start free trial

DestinationHub → trial (real estate page as secondary)

Internal linksUp to hub · to #6 · to Constant Contact real estate solutions page · from the real estate content track

AI answer opportunityA worked example (one listing, four assets, one week) as a self-contained passage.

Measurement goalRanking on vertical queries; trial starts tagged real estate + Canva.

12Canva for Marketing Agencies: Managing Client Campaigns With Constant Contactcanva for marketing agencies· Distribute stageP2Vertical

Funnel stageDistribute

Search intentVertical workflow, commercial

URL/blog/canva-for-agencies-client-campaigns/

Secondary queriescanva agency workflow email · agency client campaigns canva · canva teams email marketing clients · canva brand kit client email

Canva relevanceAgencies design in Canva for many clients and need one place to send, schedule and report for all of them.

Constant Contact relevanceMulti-account management, brand consistency per client and reporting are the agency proposition. Joins the agency partner track.

Why it belongsAgencies bring many accounts per acquisition. The page also serves the existing agency partner program.

Primary CTAExplore the agency program, then start free trial

DestinationAgency partner page → trial

Internal linksUp to hub · to #19 (brand kit) · to agency partner page · from the agency content track

AI answer opportunityA 'per client' workflow passage and a table of what stays in Canva vs what moves to Constant Contact.

Measurement goalRanking; agency partner page clicks; trials tagged agency.

13Canva Marketing for Nonprofits: From Design to Donor Email and Socialcanva for nonprofits marketing· Distribute stageP2Vertical

Funnel stageDistribute

Search intentVertical workflow, informational

URL/blog/canva-nonprofit-marketing/

Secondary queriescanva nonprofit newsletter · nonprofit email canva · canva fundraising campaign email · canva for nonprofits send email

Canva relevanceCanva has a large free nonprofit program; the appeal, the event and the update all start there.

Constant Contact relevanceNonprofits are a named priority segment in the integration launch. Donor email, event promotion and social updates are core product.

Why it belongsLarge, under-served, and squarely inside Constant Contact's stated focus. The nonprofit solutions page gains an internal link source.

Primary CTASee how the integration works, then start free trial

DestinationHub → trial (nonprofit page secondary)

Internal linksUp to hub · to #18 (events) · to nonprofit solutions page

AI answer opportunityAnnual campaign calendar as a table, each row a self-contained passage.

Measurement goalRanking; nonprofit page clicks; trials tagged nonprofit.

14Best Marketing Tools That Integrate With Canva (and What Each One Adds)marketing tools that integrate with canva· Connect stageP2Commercial

Funnel stageConnect

Search intentCommercial roundup, decision stage

URL/blog/marketing-tools-that-integrate-with-canva/

Secondary queriescanva integrations for marketing · apps that work with canva · best canva integrations small business · canva apps marketplace marketing

Canva relevanceThe searcher is building a stack around Canva and wants to know what plugs in.

Constant Contact relevanceConstant Contact is one entry, described on the same criteria as the others, and the only one covering email plus four social channels in one integration.

Why it belongsBroader than #5 and catches stack-building intent earlier. The roundup format is heavily cited by answer engines when the entries are factual.

Primary CTASee how Canva + Constant Contact works

DestinationHub

Internal linksUp to hub and #1 · to #5

AI answer opportunityOne passage per tool: what it is, what direction the integration runs, what it adds after creation.

Measurement goalRanking; AI citation; hub clicks.

DependencySame brand and legal guidance as #5.

15Canva Holiday Templates You Can Send by Email and Social in the Same Afternooncanva holiday email templates· Create stageP2Templates with a send step

Funnel stageCreate

Search intentSeasonal template roundup with a distribution outcome

URL/blog/canva-holiday-templates-email-social/

Secondary queriescanva christmas newsletter template · holiday promotion canva template · canva holiday social post and email · canva holiday marketing small business

Canva relevanceSeasonal creation peaks in November. The searcher needs to send fast.

Constant Contact relevanceThe integration is the fastest route from a seasonal design to a scheduled email and social series. Refreshable every year.

Why it belongsPublished early November so it can rank in time. Every template ends in a send.

Primary CTAImport a design / start free trial

DestinationHub connect step

Internal linksUp to hub · to #6 · to #8

AI answer opportunityTemplate entries as self-contained passages with send timing.

Measurement goalSeasonal ranking; import CTA clicks; repeat performance in 2027.

Filter active. Months with no matching articles show only their heading.

December

5 articles · Measure, grow, and the remaining verticals

16How to Measure a Canva Campaign: Email and Social Reporting for Small Businesshow to measure email and social campaign results· Measure stageP2Canva → Multichannel

Funnel stageMeasure

Search intentInformational, post-send, retention

URL/blog/measure-canva-campaign-results/

Secondary queriescanva campaign results · email campaign report what to look at · track canva social post performance · measure marketing campaign small business

Canva relevanceThe searcher has sent something made in Canva and wants to know if it worked.

Constant Contact relevanceReporting across email and social in one place is the measure stage of the loop, and the reason the next campaign gets made.

Why it belongsCloses the loop. Most Canva content stops at creation; this page owns the stage after distribution and feeds retention.

Primary CTASee reporting, or create a campaign

DestinationReporting feature page, then hub

Internal linksUp to hub · to #6, #9 · to reporting feature page

AI answer opportunityA metrics glossary with one-line definitions and benchmarks (only where Constant Contact publishes them).

Measurement goalRanking; reporting page clicks; second-campaign rate among content-sourced accounts (product data).

17How to Make Canva Email Designs Mobile Friendly (and Not Just One Big Image)canva email design mobile friendly· Distribute stageP2Canva → Email

Funnel stageDistribute

Search intentProblem-solving, informational, product adjacent

URL/blog/canva-email-mobile-friendly/

Secondary queriescanva email too image heavy · canva email not loading · canva email design best practices · canva email accessibility alt text

Canva relevanceA real recurring problem raised in Constant Contact's own community: Canva emails that arrive as one image, load slowly and read badly on a phone.

Constant Contact relevanceThe fix is to bring Canva visuals into a proper email layout with live text, alt text and buttons, which is what the editor does after import.

Why it belongsOne article covers the whole problem (image-only layouts, slow loads, accessibility, mobile) specifically for Canva emails, and leads directly to the product.

Primary CTAImport a design

DestinationHub connect step

Internal linksUp to hub · to #2, #4 · to existing Email marketing with Canva guide

AI answer opportunityA checklist passage (live text, alt text, one column, button not image) that engines can lift whole.

Measurement goalRanking; import CTA clicks; support-deflection value where measurable.

18Canva for Event Promotion: From Flyer to Invitation to Follow-Upcanva event promotion· Distribute stageP2Vertical

Funnel stageDistribute

Search intentUse case workflow, informational

URL/blog/canva-event-promotion-email/

Secondary queriescanva event flyer email invitation · promote an event with canva · event invitation email canva · canva event marketing small business

Canva relevanceEvents are one of the most common reasons a small business opens Canva.

Constant Contact relevanceInvitation, reminder, registration and thank-you across email and social is a complete Constant Contact workflow, with event tools as the secondary surface.

Why it belongsRebuilt from the previous plan's flyer piece, now covering the whole sequence rather than the design step. January event planning starts in December.

Primary CTASee how the integration works, then explore event marketing

DestinationHub → event marketing feature page

Internal linksUp to hub · to #9 · to #13 · to event marketing feature page

AI answer opportunityA four-email sequence table (timing, asset, channel, goal).

Measurement goalRanking; event feature page clicks; trials tagged event.

19Keeping Email and Social On Brand: Canva Brand Kit With Constant Contactcanva brand kit email marketing· Connect stageP3Canva → Multichannel

Funnel stageConnect

Search intentInformational, supporting

URL/blog/canva-brand-kit-email-social/

Secondary queriescanva brand kit email · keep emails on brand canva · sync canva brand assets · brand consistency email and social small business

Canva relevanceBrand kit users are Canva's more committed base, and often the agency or multi-location buyer.

Constant Contact relevanceThe integration syncs brand assets stored in Constant Contact to Canva. That is a first-party fact worth owning.

Why it belongsThe one supporting piece in the calendar. It earns its place because it maps to a specific integration capability and to the agency and multi-location audiences.

Primary CTAConnect Canva

DestinationHub connect step

Internal linksUp to hub · to #12 · to Teams page

AI answer opportunityA definition passage on brand asset sync and a short how-to.

Measurement goalRanking; connect CTA clicks from existing customers.

20Canva Marketing for Restaurants and Local Businesses: Weekly Specials Across Email and Socialcanva for restaurants marketing· Distribute stageP2Vertical

Funnel stageDistribute

Search intentVertical workflow, informational

URL/blog/canva-local-business-marketing/

Secondary queriescanva restaurant email newsletter · weekly specials email and instagram · canva local business marketing · canva menu email

Canva relevanceRestaurants and local retail are among the heaviest small business Canva users, on a weekly cadence.

Constant Contact relevanceA weekly special is the ideal one-design, multi-channel, measured send. High frequency means fast activation and visible retention.

Why it belongsFrequency is the point. A weekly cadence produces the campaign-sent and second-campaign metrics faster than any other vertical.

Primary CTASee how the integration works, then start free trial

DestinationHub → trial

Internal linksUp to hub · to #6 · to #16

AI answer opportunityA weekly workflow as a numbered passage; a table of asset → channel → timing.

Measurement goalRanking; trials tagged local business; campaign frequency among the cohort (product data).

Filter active. Months with no matching articles show only their heading.

Dependencies

What has to be true for the calendar to work.

Before September publishing

Query map validated in Search Console and keyword tooling; every "validate" flag on the strategy page resolved.
CTA destinations agreed per intent group, including a Canva-tagged trial URL and the connect step on the hub.
Hub location and owner confirmed with the web team.
Brand and legal guidance on naming competitors in comparison pages (articles 5 and 14).

Before the first funnel report in November

Hub expansion live, or a dated commitment from the web team.
Product events agreed for the content cohort: Canva account connected, asset imported, campaign created, campaign sent, social post published.
Trial cohort defined by source: content, Canva Apps Marketplace, other.
Canva Content Planner capabilities re-verified for article 7.

The standards every page is built to, from discovery to learning.

How the growth engine works →